Abby Duran, Creative Director and Owner

meet Abby

Abby Duran is the founder and creative director of the writing service and global storytelling platform, VeraNation, where business and storytelling collide. She threads the tapestry of professional biographies and creative content by assisting small business owners and creatives with their stories through a narrative form.

She studied Arts Management at the College of Charleston and has a background in music journalism, including Charleston's photojournalist music publication, 9 to 5 Magazine (2017-2020). Abby is a member of 1 Million Cups, Sisters in Song, and is the Charleston music director of Creative Mornings.

Moreover, she is a published poet and spoken word performer. She released her debut publication, Between Words, in 2023. She was a 2022-2023 CHS Free Verse Poetry Festival participant, a guest feature in NJ, performed at NYC's Nuyorican Poets Cafe, Philly's internationally acclaimed Voices in Power, and Sofar Sounds Charleston.

  • "Veranation (Abby) has built a long-lasting and trusting relationship in promoting, networking, managing, writing, and beyond that has undoubtedly allowed me to focus more on my crafts as a professional artist, regain balance in my personal life, and ultimately catapult both of our careers in the utmost positive directions."

    – ChristianMorant.com

  • "What I appreciate most about Abby is her ability to ask the right leading questions about who I am, what I do, and what I want to represent. Abby listened to my background and was open to additional feedback and comments."

    – Rachel Lam, T.H.I.N.K. Liason, LLC

  • "Abby is multi-talented, kind-hearted and knows how to get her vision across. As a creative director, she connects businesses and creatives alike through bridging the gap between business and storytelling."

    – Falando Jones Photography

  • "I had a rough idea of my website's content, but Abby was quickly able to clarify and bring together what she saw that I needed. Working with her was relaxing, and she quickly caught onto and revised a better vision. She is knowledgeable and a joy to work with. She went above and beyond for me."

    – Alexa A., NavigatingNutrients.com

Between Words Cover

Between Words

Between Words is an autobiography in poetic form. From uncovering ancestral roots to claiming her identity, Duran paints photographs derived from words. In between her internal quest she recounts her romantic efforts, adoration for global travel, and empowerment. This is her first book.

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