meet Abby

Abby Duran is a narrative strategist and spoken word artist committed to those seeking value while transforming anger into art. She is recognized by Charleston Scene as one of Charleston’s Most Influential Women in the Arts.

Her path began in music journalism over a decade, including Charleston’s 9 to 5 Magazine. With a background in arts management, she shifted from entertainment to biographies.

Through her company, VeraNation Writing, Abby crafts business profiles poetic branding that solves who, what, why, and how.

Abby mentors young writers through Berkeley Center for the Arts (South Carolina) and ClearPillar’s college prep program (NYC). She continues to engage her community as a member of Sisters in Song, OhmRadio 96.3, Charleston Business Exchange, and as Music Director for Creative Mornings Charleston.

"Veranation (Abby) has built a long-lasting and trusting relationship in promoting, networking, managing, writing, and beyond that has undoubtedly allowed me to focus more on my crafts as a professional artist, regain balance in my personal life, and ultimately catapult both of our careers in the utmost positive directions."

– ChristianMorant.com
"What I appreciate most about Abby is her ability to ask the right leading questions about who I am, what I do, and what I want to represent. Abby listened to my background and was open to additional feedback and comments."

– Rachel Lam, T.H.I.N.K. Liason, LLC
"Abby is multi-talented, kind-hearted and knows how to get her vision across. As a creative director, she connects businesses and creatives alike through bridging the gap between business and storytelling."

– Falando Jones Photography
"I had a rough idea of my website's content, but Abby was quickly able to clarify and bring together what she saw that I needed. Working with her was relaxing, and she quickly caught onto and revised a better vision. She is knowledgeable and a joy to work with. She went above and beyond for me."

– Alexa A., NavigatingNutrients.com